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Creating an Affiliate Website that Sells like Crazy!
A. Affiliate Networks
I will cover a few basics first. So many “gurus” tell you to simply join affiliate programs, and you will be on your way to making a bundle of money. That couldn’t be further from the truth. If you have joined any before, you already know this. You will always be faced with the following questions: What affiliate programs should you join? How do you promote the programs? How do you get quality traffic to your website?
Do you have an affiliate website that makes people want to buy anything? Well, finding the top affiliate programs is the easy part. While some companies have their own in-house affiliate program, others have theirs run by a major affiliate network.The top affiliate networks in my opinion are:
MUST JOIN
1. Clickbank - Dedicated to digital products, i.e. products that are available by download.
2. Commission Junction (CJ) - The top affiliate network for companies that sell physical products like computers, credit cards, clothing, etc. Some of the biggest internet properties in the world have pro- grams here.
3. BeFree - Also owned by Commission Junction.
4. LinkShare - Some of the top companies on the web have their programs available here.
YOU COULD ALSO JOIN
5 Performics - Some decent, large brick & mortar companies here.
6. WebSponsors - Another “boutique” network with a few decent programs such as “free giveaway” programs.
7. Shareasale - Worth a look. Not bad, not great.
8. ClickxChange - A few hundred small advertisers. Only network I know of that accepts programs like foreign pharmacies.
Finding the top paying affiliate programs at Clickbank, CJ, etc. is easy. You can check their EPC (earnings per-click) and join those that convert the best. Clickbank calls this . I will say it MANY times....I believe selling INFORMATION on the internet is the easiest way to get rich. Although many of my strategies can be applied to physical products, I always make a killing on informational products. That is why I think Clickbank is the best network to join.
5 aspects of every successful website.
1. Create Hope
Thousands of people search every day for “hope”. That’s right, people buy money-making ebooks, diet ebooks, how-to-gamble ebooks, and many more based purely on hope. 99% of these people will not put these ebooks into action whatsoever. But they have it in their head that if they buy a certain ebook, they will learn a secret that will change their life. And once they finish the book (if they even read it), they don’t put it into action because they ultimately find out it takes too much work. Then a month later, they’re searching on the internet for the same thing – a magic formula for success in a particular facet of life such as money, looks, health, etc. And they gobble up these ebooks like there is no tomorrow... at least the ones that have good ad copy. And the sellers of most of these ebooks rarely reveal anything you don’t already know. And they know it. But they offer their money back guarantees because they know that more than 75% of people will put the ebook on the back burner and forget to request a refund.
So, invoking HOPE is the first of 5 aspects I ALWAYS utilize to make a killer website that sells. And you can give people hope in many ways, with many different products, but I find it most effective with infor- mational products, because somehow you can get away with practically promising the world, and then under-delivering. You are basically telling people what they want to hear. However, hope can also apply to physical products, such as a credit card for example. “Get your xyz credit card today and re-build your credit quicker”. Or how about “Order the Pentium 4 xyz computer today and do things on a computer you’ve never dreamed of.” Of course, those sentences aren’t really convincing enough to make you get the credit card or computer, but hope itself doesn’t sell things. There are 3 more things to add to the puzzle.
2. Cause a Sense of Urgency
The second aspect of a killer site that sells is giving people a sense of URGENCY. I’m sure you’ve seen products for sale that say something like “order by midnight tonight and you will receive a $20 discount”. But I guarantee if you go back to that page the next day, it says the same thing. Buyers may even consider that, but do they really want to risk the $20 discount not being there the next day? Chances are, if it’s an impulse buy, they won’t want to risk waiting and possibly missing out on the deal.
3. Appear as an Authority
The third aspect of a killer site that sells is to appear as an AUTHORITY. No matter what you are selling, you must appear to be an expert on the subject. As they say, appearances are everything. Why would I want to buy a gambling ebook from a guy that shows evidence that he won $200 at a card game one time? Big deal. You want the ebook from the guy that won $8 million at gambling. An advanced technique is to appear as an unbiased authority. If you can come across as someone who is trying to help, and doesn’t re- ally benefit from a sale of the products listed on your site, you are another step ahead of the game. People love to follow the advice of independent reviewers who are just giving their “honest” opinion of a product. They don’t need to know you get a commission for the sale.
4. Appear Unbiased
The fourth aspect of a killer site that sells is to appear as an unbiased 3rd party. You can review products as if you are trying to help people make informed decisions without looking like you are affiliated with them. See my sales letter below for a unique example.
5. Encourage Fear
The fifth aspect of a killer site that sells is causing FEAR. You can actually instill fear into your visitors, by making them believe that they will face problems ahead if they buy a similar product elsewhere, or if they don’t buy yours....NOW. How do you do this? How about this: “Get Rich Quick Scams Revealed......”. Then write an article about many occurrences of get rich quick fraud. But, don’t name names. Be general in what you call a scam, because you don’t want any legal trouble. Then, after your article, you could say that throughout your comprehensive research for the exposé article, you did come across a couple of money making programs that people were repeatedly happy with. You even spoke to the owners of the pro- grams you recommend, etc. and found them to be very honest and straightforward, didn’t you?
Get Rich Quick Scams Revealed!
B. Offering Rebates
Now let’s use Google Profits as an example. Currently you earn 67% commission as an affiliate of “Google Profits”. So if you offered this program to people for a 30% discount off the regular price, don’t you think people would buy from you? The way you can easily offer this program to people for a 30% discount ($15 off ) is by offering an affiliate rebate. The program is $49.95 and you make 67% commission, which is $33.50. Out of your $33.50 you are giving $15 back to the consumer and you are left with $18.50. You simply let people know that if they order the program through your website link, after 60 days you will either send them a check for $15 or pay them by Paypal. Require them to send you their receipt. That way you can search your Clickbank admin for their order after 60 days to make sure they didn’t already get a refund. You are effectively offering people a rebate for purchasing through your affiliate link. While everyone else has ads saying how great the “Google Profits” program is (or whatever program you are promoting), you will have an ad that says $15 discount off of the popular Google Profits program.
C. Getting Paid Per Lead
Not only can you generate sales as an affiliate, you can also generate leads. One way to generate leads, such as mortgage leads, debt consolidation leads, sales leads, etc. is to create a website that gives away free, use- ful information, and tell visitors that in order to access your free information, all they need to do is fill out a no obligation form for refinancing info, debt consolidation, buying a car, etc. This is called a forced lead, or incentivized lead. Most companies don’t want to pay for incentivized leads, but if you are giving away free information that is somehow related, you can negotiate with them and get approval to do so.
For example, say you have a website that gives away free info on how to repair your credit on your own with- out hiring a service. Many sites charge money for information like this. You could give this information away freely, but require visitors to first fill out a short debt consolidation questionnaire. You are happy because you get paid $10 or so for the lead, the customer is happy because they got free credit repair info, and the debt consolidation company is happy because they can call your lead and try to get them to sign up for their debt consolidation program, which the person most likely needs because they are seeking info on credit repair. It’s a win-win-win situation. And that is how you approach the company that you want to generate leads for. There are many companies that pay-per-lead on networks like Commission Junction (www.cj.com) and the others I named in section A of this chapter.
D. Google AdSense
Anyone can put AdSense ads on their site, and make them look nice. But where do you get the traffic from? Blogging, SEO? The chances of getting traffic to your site quickly through a blog or SEO is very slim.
Be a traffic middleman. Get quick, cheap, quality traffic to your website by buying keyword ads on Google AdWords or Overture, and only bidding the minimum of $.05 or $.10 or by buying one of the top 3 positions on the small PPC search engines. When people click on your ad and are taken to your website, immediately show them relevant Google AdSense ads, and optimize your site to get them to click on these ads.
You are paying just pennies for the visitor, yet you can earn a few dollars if that same visitor clicks on the Google ad on your page. That’s because Google advertisers pay a lot more money to be seen, and because below I will show you how to be armed with a list of the keywords that Google advertisers currently pay the most money for, per click.
If you bid 5 cents for a keyword on Miva and get paid 50 cents by Google AdSense for that same keyword, it’s a no-brainer. There are literally hundreds of thousands of keywords you can buy ads for cheaply on the # 3-12 PPC sites listed above. Yet, many of the same keywords are VERY expensive on Google.
I look on Miva.com for a popular keyphrase I may want to market, such as , and see that it currently costs $0.21 per click to appear in the # 1 position. Now I look on Overture’s max bid tool here and do a search for whatever keyword I have in mind, such as “domain registration”. Then I see that advertis- ers are bidding up to $7.00 per click for the SAME keyphrase I can pay $.21 for on Miva.com. The Overture bids indicate to me that advertisers on Google are bidding similarly.
So, now I create a page on my website specifically about “domain registration”. It’s important to note that I shouldn’t JUST have a page with Google AdSense ads on it, or Google will ban me, possibly for life. Other reasons that Google will ban you are if you tell your visitors straight out that you want them to click on your ads, either by text, arrows, etc. So don’t do it! (And don’t click on your own ads either. Google will know.) Instead, I must have a page with at least 2 or 3 paragraphs of relevant information on it about domain reg- istration. Then I put the Google AdSense ads between paragraphs, because AdSense allows you to select a borderless ad (make the border the same color as your background), which will work very well when placed between paragraphs, as it will look less like an ad, and more like part of your content. It will blend in.
Now, in order to trigger a relevant Google ad for my example keyphrase, domain registration, I must make sure I have the keyphrase domain registration in my page title, in the meta tags, in the description tag, and within the text of my paragraphs several times, making sure I bold it at least once. I should also have an H1 and H2 heading tag on the page with domain registration as well. I would also make sure I have a link somewhere on the site, linking back to my homepage, with an anchor text of “domain registration”
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